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Women in Tech WNY
Thursday March 27, 2025 3:45pm - 4:45pm EDT
Actually effective tactics and tips for driving meaningful action from a trio of strategic marketers. Join us as we talk through how to sharpen your approach to marketing and build the momentum needed to make change happen. Realistically. (With case studies as proof!)

Danielle is all about the “crazy” ideas, because it sparks *real* opportunity and big wins. Just not all the ideas. She’ll talk through grounding your approach in strategy, staying focused yet agile in an ever-changing environment and facilitating alignment.

Tiffanie has been on the receiving end of the question, “Can you make us go viral?” more times than she can count. However, teams should instead focus on creating a long-lasting impact. Join Tiffanie as she explains why she believes in *real* engagement > virality, and how creating a content strategy anchored in community insights and cultural relevance delivers real results.

Jodie knows all about those annoying moments when someone who doesn't work in the day-to-day of marketing with you asks why that last minute campaign didn't do what they were hoping it would. She'll talk about a few ways to shift that dynamic from reactive to proactive and drive *real* results. To approach your marketing efforts in a sustainable and scalable way.
Speakers
avatar for Danielle Ossher

Danielle Ossher

Chief Creative Officer, ConnollyStudios
avatar for Tiffanie Woods

Tiffanie Woods

Social Media Manager, Spotify
avatar for Jodie Orcutt

Jodie Orcutt

Owner, Jodie Does Marketing
Sponsors
avatar for ConnollyStudios

ConnollyStudios

A team of agile strategists that helps partners identify their value, build goal-driven plans and execute with speed and adaptability. Our journalism roots inspire our authentic approach to building meaningful connections with audiences through the power of a story well told.
Thursday March 27, 2025 3:45pm - 4:45pm EDT
Seneca One 1 Seneca St, Buffalo, NY 14203, USA

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